“Celebrating 11 years since our first U.S. “We are delighted as iHeartMedia joins KCON as one of our partners especially at an exciting time where Korean entertainment is thriving globally,” said Kim Hyun-Soo, CJ ENM’s head of live entertainment business. The event is presented by Samsung Galaxy. KCON LA has yet to announce the lineup of artists and groups set to take the Arena stage. Amplified with iHeartMedia LA’s multi-platforms, we will design sponsor campaigns and deliver results for an amazing KCON LA experience.” Our audio, promotional and digital ecosystem will further activate KCON LA’s massive, loyal and passionate fan base that actively supports businesses that support the K-pop movement. “IHeartMedia Los Angeles is excited about this new marketing and promotional partnership. “In a very short-time KCON LA has become a can’t miss event in Southern California,” said Kevin LeGrett, division president for iHeartMedia, Inc.
In 2022, the event returned to in-person programming, drawing more than 90,000 attendees. KCON LA kicked off in 2012 and has maintained its presence as one of the world’s biggest celebrations of K-pop and K-culture. We look forward to this being the beginning of a long-term relationship.” “Together, we combine the best of both worlds, with our expertise in delivering the K-culture experience and iHeartMedia’s reach, influence and unmatched experience engaging with fans in unique and creative ways. “Partnering with iHeartMedia Los Angeles will allow us to bring a truly unforgettable experience to both existing and new K-pop fans,” said Steve Chung, co-CEO of CJ ENM America. RELATED CONTENT: KCON LA 2022 Wraps Up on Musical High Note Macklemore, iHeartMedia and Meta to Support Mobilize Recovery 2023 (EXCLUSIVE)īrooke Shields Is Launching Her First Podcast
The partnership with iHeart Media, the nation’s largest owner of radio stations, underscores the mainstream growth of K-Pop and Korean culture, particularly in Los Angeles.įall Out Boy, Kelly Clarkson, Lil Wayne to Headline 2023 iHeartRadio Music Festival KCON LA, run by CJ ENM, is a fan and South Korean culture festival that includes K-Pop concerts at the Los Angeles Convention Center and Arena from Aug. CJ ENM America and iHeartMedia Los Angeles have partnered for sponsorship, content and marketing activities around the KCON LA fan convention that returns to downtown Los Angeles in August.
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